Nantucket is having a viral moment, between the wildly popular and star studded TV adaptations of Elin’s novels (she and her books are lovely and I am a huge fan and friend) to yes, an increase in the visibility from creators and companies in search of the most idyllic and click-inducing backdrops and storylines. It seems that every brand, big and small, is having a pop up on island (including recently one of my own collaborations), inviting this type of content to be created, and inviting (literally) influencers from near and far to visit, causing a bit of a rift with people who live and work there. Most notably, the recent addition of a “No Influencers” quarter board sign displayed at the Four Winds Craft Gallery (which I love) has caused quite the eye opening conversation about the creator economy, “influencer” culture, social media addiction and good old fashioned manners.